What it estimates
For each product and horizon, the forecast projects:- Units - expected quantity sold.
- Value - expected sales value (revenue).
- Gross profit - expected margin in money.
- Margin % - expected margin rate.
Horizons
Pick the horizon that matches the decision: 7, 30, 90, or 180 days. Short horizons react to recent momentum; longer horizons smooth over week-to-week noise and suit structural pricing calls.Where it appears
- Price Approval - each proposed price shows its forecasted units, value, gross profit, and margin over the selected horizon, so you can judge a change on its financial impact, not just its size. See Review and approve price changes.
What drives it
The forecast is built on each item’s recent sales rate (base demand), its price sensitivity (elasticity), and seasonality - the same demand signals behind Price Optimization. Items with sparse history borrow demand signal from a cluster of similar items rather than dropping out. Every forecast row also carries a confidence level - High, Medium, or Low - so you can see at a glance how much to trust it.Common pitfalls
- Blank or skipped forecast - a row can come back without numbers when there’s no recommendation, low confidence, or missing inputs for that item. That’s signal about data coverage, not a bug.
- Very short horizons on sparse items - a 7-day forecast on a slow seller is noisy; widen the horizon.
- Treating it as exact - use the forecast to compare options and size impact, not as a promise of a specific number. Read the confidence level alongside the numbers.

